On 27th and 28th September, we’re heading to Restaurant Tech Live at the ExCel, London, to showcase our award-winning mobile ordering system, Wi-Q, at stand 1232.
Restaurant Tech Live is a major new European exhibition dedicated to the emerging technology and services that are shaping the future of restaurant businesses, bringing together the latest products, services, systems and advancements from across the globe. The event will feature 200 suppliers and 150 expert led seminars along with talk shows, live demos and networking areas.
We’re excited to be amongst the exhibitors leading technology innovation within the catering industry. As a revolutionary solution, Wi-Q has already attracted interest and been implemented across the world. Unlike an app, Wi-Q is instantly accessible via Wi-Fi, conveniently placing the menu, ordering and payment capability in a consumer’s hands. There is no need to download, register, log-in, update or use up mobile storage space. It’s also easier for staff to make daily updates whether it’s to menus, daily specials or event promotions. Features include network agnostic Wi-Fi, app integration, multiple customer payment options, pre-load payment cards, EPOS integration or standalone ordering, pre-order, takeaway and favourites. It also allows restaurants to clearly display ingredients, allergy information, gluten-free options and nutritional content, which is expected to become a legal requirement in the near future.
As Stephen Kennedy, our non-executive chairman explains, “It is now unusual for someone not to have some kind of mobile device on them, which is why so many businesses have turned to apps to communicate with their customers. But apps aren’t the future for the catering industry.”
“Consumers will soon be inundated if every brand has an app – they use memory, need updating and require log-in; they will become a hassle,” continues Stephen. “It’s like the scenario with loyalty cards – customers loved them but got overloaded with a purse full of cards. HTML technology has moved forward and can deliver a ubiquitous solution like Wi-Q, where consumers can access a branded, user-friendly ordering and payment solution via Wi-Fi from any mobile device.
In a recent survey we carried out in partnership with The Caterer magazine, 68% of respondents said their customers are now less tolerant to wait to order or pay. Stephen concludes: “The successful venues will be those who embrace technology to give their customers choice without limitations in how they browse, order and pay.”
Members of our Wi-Q team will be on stand 1232, demonstrating Wi-Q’s capabilities, how it works and how it can make a difference to your business. There’s lots to see at this event, so we’re sure you’ll welcome taking some time out with a cup of complimentary coffee at our stand!
Order free tickets for Restaurant Tech Live 2016.