Cloud vs Apps

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It takes just three key strokes in under 10 seconds for your customers to access our cloud-based mobile ordering software. This compares to a timely 27 key strokes, taking over a minute to login and download an app – which is enough to put your customers off mobile ordering in your venue.

Cloud

Maintenance
Our cloud-based mobile ordering solutions can be delivered on a low-cost software as a service (SaaS) model, incorporating maintenance work and updates. Crucially, there is no need for consumers to download or maintain an app, instead it is instantly accessible without using up storage space.
5-stars

Accessibility
Cloud-based software can be accessed as soon as the consumer has logged on to the venue’s Wi-Fi or their own 3/4G – which for the majority, is upon their arrival. Web applications work on any mobile device, including phones, tablets, e-readers and laptops.
5-stars

Scalability
As cloud-based software, our solution is completely scalable to evolve with each client’s business when and where they need it to.
5-stars

Development
Wi-Q Technologies’ solution can be implemented with little or no capital expenditure. We have designed a platform that can be fully branded and integrated with our clients’ business operations.
5-stars

Cost to run
Cloud-based mobile ordering is a low-cost solution. We offer a SaaS model, with little or no capital expenditure. This way, development and maintenance and are built in and the solution is entirely scalable. It provides access to high-end software without the huge investment that would traditionally be expected.
5-stars

Integration with existing software and internal services
Our HTML5, web application technology has been developed in partnership with world-leading software providers, enabling the software to integrate with common systems and payment providers. It can seamlessly link with staff operations across all departments and has the API capability to integrate with external services.
5-stars

Access offline
Cloud-based mobile ordering will only work via an internet-enabled device.
1-star

Competition
Cloud-based software doesn’t compete with the app market. Instead, it is instantly accessible via our clients’ customers’ internet-enabled devices.
5-stars

Mobile Device Access
Operating through venues’ Wi-Fi pipe, our web-based solution is easily accessible from any internet-enabled device, including phones, tablets and laptops (particularly useful to connect services with those on business trips).
5-stars

Revenue
Our mobile ordering cloud web application technology allows for a new revenue stream through an existing Wi-Fi pipe. Whether our clients operate a restaurant, coffee shop, theatre or hotel, the chances are – their customers will look out for free Wi-Fi upon their arrival. We have found a way to put their services in a place that already has their customers’ attention, with plenty of opportunities to upsell.
5-stars

cloudvsapp11

Apps

Maintenance
Not only is it costly to maintain an app (see cost to run), but you are relying on a consumer to keep the app on their phone, which requires storage space and competing against other companies’ apps.

2-stars

Accessibility
Apps need to be downloaded and often require registration. Consumers will also need storage space on their device to accommodate the app. Many apps will only work on specific mobile phones and tablets.
2-stars

Scalability
Once an app has been developed, time and money will need to be invested upfront to add features and functionality as the client’s business grows.
3-stars

Development
Apps are expensive and timely to develop. They need to suit different platforms (Android, iPhone, Windows etc.) and the more functionality they have – the more expensive they become, which often limits design.
1-star

Cost to run
The general rule is to budget 20% of the cost of developing an app to calculate how much it will cost to maintain the software. This can prove costly over time and doesn’t account for the expense of adding features and functionality.
3-stars

Integration with existing software and internal services
POS integration is becoming a must-have, but it is an area where apps have struggled – and those that do integrate come at a price.
3-stars

Access offline
It is possible to access apps offline, but users won’t be able to make transactions or requests. If the consumer isn’t connected to Wi-Fi, apps can drain their data allowance.
2-stars

Competition
There is an app for nearly everything – how many apps can we expect consumers to download before they become short of storage?
2-stars

Mobile Device Access
Apps are designed for use on smartphones and tablets, and therefore readily available to download. However, they are not easy to access on a laptop, if at all accessible. The development of an app must also consider the different platforms, e.g. iPhone, Android, Blackberry. Each time an app is updated, it will require work on each device’s development platform.
3-stars

Revenue
The potential revenue stream from apps is already on the decline because it has become such a saturated market. It is now more difficult to encourage consumers to download an app and many apps are just seen as building brand awareness, rather than generating profits.
2-stars